Bebopping…
Interactive Store · Ages 3+
World's largest LEGO Store spanning two floors with monumental brick sculptures including a life-size Big Ben and double-decker bus. Hands-on building zones, interactive experiences like the Mosaic Maker and Minifigure Factory, plus immersive themed areas from Harry Potter and 007. Detailed large-scale models throughout, including a James Bond Aston Martin visitors can sit in for photos.
Boat Trip · All Ages
High-speed river boat service linking 24 piers across London from Putney to Barking Riverside. Scenic cruises pass iconic landmarks including Big Ben, Tower Bridge, the London Eye, and Greenwich. Climate-controlled cabins with guaranteed seating, open-air back decks, onboard café bar serving snacks and refreshments.
Boat Trip · All Ages
High-speed river boat service linking 24 piers across London from Putney to Barking Riverside. Scenic cruises pass iconic landmarks including Big Ben, Tower Bridge, the London Eye, and Greenwich. Climate-controlled cabins with guaranteed seating, open-air back decks, onboard café bar serving snacks and refreshments.
Boat Trip · All Ages
High-speed river boat service linking 24 piers across London from Putney to Barking Riverside. Scenic cruises pass iconic landmarks including Big Ben, Tower Bridge, the London Eye, and Greenwich. Climate-controlled cabins with guaranteed seating, open-air back decks, onboard café bar serving snacks and refreshments.
Carousel · All Ages
Hand-painted vintage carousel replica inspired by the 1951 Festival of Britain, operating year-round along the scenic Thames-side Queen's Walk. Traditional horses and whimsical decorations create nostalgic charm against London's modern cityscape.
Ferris Wheel / Observation Tower · Ages 2+
A 135-metre observation wheel offering 360-degree panoramic views of London's iconic landmarks including Big Ben, Buckingham Palace, and St. Paul's Cathedral. The slow 30-minute rotation travels at just 26cm per second, allowing leisurely sightseeing from climate-controlled glass capsules that accommodate pushchairs when fully folded.
Interactive Store · Ages 2–14
Interactive toy workshop where you choose, stuff, and customize your own plush animal with outfits and accessories. Located in County Hall on the South Bank near Westminster Bridge and London Eye. Staff guide you through the heart-insertion ritual and personalization process to create a cherished keepsake.
Immersive Experience · Ages 5+
Interactive walk-through adventure through the world of Shrek featuring live actors, 9 themed sets, and a 4D flying bus ride. Visitors help rescue Shrek by solving puzzles and collecting magic ingredients while meeting DreamWorks characters including Princess Fiona, Puss in Boots, and Donkey. The 70-minute experience includes sensory effects, special animations, and character meet-and-greets.
Interactive Store · Ages 2–14
Hands-on bear-making workshop where children select from 30+ furry animals, stuff them, make a wish on a heart, and customize with outfits and accessories. Located within Hamleys toy store on Regent Street. Staff-assisted stations guide children through the interactive creation process.
Interactive Store · All Ages
World's oldest toy store (founded 1760) spanning seven themed floors of 50,000+ toys, from plush animals and dolls to LEGO, action figures, and collectibles. Famous for live staff demonstrations, interactive displays, character meet-and-greets, and seasonal parades. Magic wand collections, Build-A-Bear workshops, and glitter tattoo stations add hands-on appeal.
Immersive Experience · Ages 3+
Mind-bending illusion museum with 80+ interactive exhibits exploring perception, colour, perspective and sound through art and neuroscience. Inverted rooms, optical illusions and sensory displays spark hands-on exploration and provide endless photo opportunities. Located on iconic Oxford Street with interconnected zones that challenge how visitors see reality.
Immersive Experience · Ages 9+
A 15m x 15m life-sized Monopoly board with escape room-style challenges replacing traditional property acquisitions. Players move physically around themed game rooms representing London locations, completing puzzles and physical challenges to buy properties and win. Includes an on-site themed bar and restaurant, The Top Hat, with cocktails and small plates.
Arcade · Ages 4+
Compact indoor arcade with over 35-70 games including classic pinball, Japanese rhythm games like DDR and Beatmania IIDX, driving and shooting games, basketball and air hockey, mini-bowling, claw machines and prize cabinets. Features dedicated pinball alley and rhythm game room downstairs. Family-friendly atmosphere with child-focused games, interactive motorbikes and photo booth.
Interactive Store · Ages 2–14
Create and customise your own stuffed animal by selecting a furry friend, adding sounds and scents, and choosing from hundreds of outfits and accessories. Located on the 4th floor of the iconic Selfridges department store on Oxford Street. Heart Ceremony is a signature tradition where you add a wish before stuffing your bear.
Interactive Store · Ages 2–14
Interactive workshop where children create and customise their own stuffed animals by choosing a plush toy, filling it, making a wish on a heart, and adding sounds, scents, outfits and accessories. Located on Oxford Street in central London with popular character options including Bluey, Pokémon and Sanrio collections.
Interactive Store · All Ages
Iconic Knightsbridge department store with a world-renowned toy department spanning eight colour-themed rooms with interactive displays, demonstrations and brands from Jellycat to LEGO. High-end children's clothing, baby nursery services, multiple restaurants and cafes including afternoon tea, plus historic architecture including famous Egyptian escalators. Entry to browse is free.
Boat Trip · All Ages
High-speed river boat service linking 24 piers across London from Putney to Barking Riverside. Scenic cruises pass iconic landmarks including Big Ben, Tower Bridge, the London Eye, and Greenwich. Climate-controlled cabins with guaranteed seating, open-air back decks, onboard café bar serving snacks and refreshments.
Maritime Museum · Ages 6+
Museum housed in a Victorian ice warehouse telling the story of London's inland canals and the ice trade. Features narrowboat cabins, original ice wells, and interactive exhibits with model boats and lock operations. Regular canal boat trips available along the Regent's Canal, including tunnel cruises through Islington Tunnel.
Boat Trip · All Ages
High-speed river boat service linking 24 piers across London from Putney to Barking Riverside. Scenic cruises pass iconic landmarks including Big Ben, Tower Bridge, the London Eye, and Greenwich. Climate-controlled cabins with guaranteed seating, open-air back decks, onboard café bar serving snacks and refreshments.
Boat Trip · All Ages
Self-drive electric picnic boats on London's Regent's Canal and Paddington Basin with no boating licence or experience required. Groups of up to eight navigate at leisurely 3.5mph pace past Little Venice, Camden Lock, and Regent's Park Zoo. Bring your own picnic to enjoy at the central table; life jackets provided for all ages including infants.
History Museum · Ages 5+
Medieval fortress housing the Crown Jewels exhibition, with 1,000 years of royal history told through interactive displays, dramatic Beefeater tours, and famous ravens roaming the grounds. Historic buildings include the White Tower with medieval armoury, the Bloody Tower with prisoner graffiti, and Traitors' Gate.
Walking Tour · All Ages
A life-sized bronze sculpture of the beloved children's character, located on Platform 1 of Paddington Station beneath the iconic clock, serving as the first stop of the Paddington Bear Trail. Created by sculptor Marcus Cornish and unveiled by author Michael Bond in 2000, it marks the exact spot where the fictional bear first arrived from Peru. The statue depicts Paddington in his signature blue duffle coat and red hat, holding a suitcase with his famous label: 'Please look after this bear. Thank you.' A dedicated Paddington Bear shop in the station sells merchandise and maps of related attractions nearby, making it a perfect photo opportunity and starting point for exploring Paddington-themed locations across London.
Boat Trip · All Ages
High-speed river boat service linking 24 piers across London from Putney to Barking Riverside. Scenic cruises pass iconic landmarks including Big Ben, Tower Bridge, the London Eye, and Greenwich. Climate-controlled cabins with guaranteed seating, open-air back decks, onboard café bar serving snacks and refreshments.
Boat Trip · All Ages
High-speed river boat service linking 24 piers across London from Putney to Barking Riverside. Scenic cruises pass iconic landmarks including Big Ben, Tower Bridge, the London Eye, and Greenwich. Climate-controlled cabins with guaranteed seating, open-air back decks, onboard café bar serving snacks and refreshments.
Boat Trip · All Ages
Self-drive electric boats exploring London Docklands from Canary Wharf. No license required, up to 8 people per boat. Bring your own picnic or order snacks and drinks at the kiosk.
Role-Play Village · Ages 1–6
An indoor role-play cafe where children explore imagination through themed play stations including a library, pizza restaurant, and dress-up areas. Sessions last 1 hour 15 minutes with 30 minutes to sit and eat afterward; limited to 10 children per slot.
Ferris Wheel / Observation Tower · Ages 8+
Experience the world's longest and tallest tunnel slide (Helix) spiraling 178m around an iconic red sculpture, with speeds up to 15mph and panoramic London views at 80m height. The ArcelorMittal Orbit 360 viewing deck offers 20 miles of sightlines to landmarks like Big Ben, St Paul's Cathedral and The Shard. A striking blend of contemporary art and adrenaline-pumping adventure in Queen Elizabeth Olympic Park.
Ferris Wheel / Observation Tower · All Ages
UK's only urban cable car that glides 90 metres above the River Thames with panoramic views of London's skyline including The O2, Canary Wharf, and the Thames Barrier. The smooth, fully enclosed ten-minute journey offers a unique aerial perspective suitable for all ages. At the Greenwich Peninsula terminal, explore the interactive London Cable Car Experience with a Selfie Factory and Teddy Workshop, plus onsite café.
Planetarium · Ages 5+
Historic home of Greenwich Mean Time and the Prime Meridian, where you can stand with one foot in each hemisphere. Features London's only planetarium with immersive dome shows, interactive galleries on time and astronomy, the UK's largest refracting telescope under an onion dome, and hands-on activities including a 4.5-billion-year-old meteorite and live science demonstrations on weekends. Camera obscura offers real-time views of Greenwich and the Thames.
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