Hamleys
Interactive Store
All Ages
🏠 Indoors
World's oldest toy store (founded 1760) spanning seven themed floors of 50,000+ toys, from plush animals and dolls to LEGO, action figures, and collectibles. Famous for live staff demonstrations, interactive displays, character meet-and-greets, and seasonal parades. Magic wand collections, Build-A-Bear workshops, and glitter tattoo stations add hands-on appeal.
Practical info
188-196 Regent St., London W1B 5BT, UK
All Ages
Free
Mon10:00 AM – 9:00 PM
Tue10:00 AM – 9:00 PM
Wed10:00 AM – 9:00 PM
Thu10:00 AM – 9:00 PM
Fri10:00 AM – 9:00 PM
Sat10:00 AM – 9:00 PM
Sun12:00 – 6:00 PM
Plan Your Visit
Accessible
Changing table
Food & drink
Toilets
Party venue
Insider tip
Visit on a weekday morning to avoid crowds; the store gets very busy especially weekends and Christmas. Toilets are on the fifth floor. Oxford Circus tube (2-3 minute walk) is the closest transport.
