Bebopping…
World's largest LEGO Store spanning two floors with monumental brick sculptures including a life-size Big Ben and double-decker bus. Hands-on building zones, interactive experiences like the Mosaic Maker and Minifigure Factory, plus immersive themed areas from Harry Potter and 007. Detailed large-scale models throughout, including a James Bond Aston Martin visitors can sit in for photos.
Interactive toy workshop where you choose, stuff, and customize your own plush animal with outfits and accessories. Located in County Hall on the South Bank near Westminster Bridge and London Eye. Staff guide you through the heart-insertion ritual and personalization process to create a cherished keepsake.
Hands-on bear-making workshop where children select from 30+ furry animals, stuff them, make a wish on a heart, and customize with outfits and accessories. Located within Hamleys toy store on Regent Street. Staff-assisted stations guide children through the interactive creation process.
World's oldest toy store (founded 1760) spanning seven themed floors of 50,000+ toys, from plush animals and dolls to LEGO, action figures, and collectibles. Famous for live staff demonstrations, interactive displays, character meet-and-greets, and seasonal parades. Magic wand collections, Build-A-Bear workshops, and glitter tattoo stations add hands-on appeal.
Create and customise your own stuffed animal by selecting a furry friend, adding sounds and scents, and choosing from hundreds of outfits and accessories. Located on the 4th floor of the iconic Selfridges department store on Oxford Street. Heart Ceremony is a signature tradition where you add a wish before stuffing your bear.
Interactive workshop where children create and customise their own stuffed animals by choosing a plush toy, filling it, making a wish on a heart, and adding sounds, scents, outfits and accessories. Located on Oxford Street in central London with popular character options including Bluey, Pokémon and Sanrio collections.
Iconic Knightsbridge department store with a world-renowned toy department spanning eight colour-themed rooms with interactive displays, demonstrations and brands from Jellycat to LEGO. High-end children's clothing, baby nursery services, multiple restaurants and cafes including afternoon tea, plus historic architecture including famous Egyptian escalators. Entry to browse is free.
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